Earned · Authority & press

Digital PR that earns you trust.

Earn the coverage, mentions and authority that make customers, and the AI engines that read the web, trust you. PR that compounds your search and GEO visibility.

Overview

Authority you earn, not authority you buy.

The credibility that closes deals comes from third parties, press, publications and the open web.

Digital PR is the work of earning credible third-party coverage, placements in the press, mentions on respected sites, and links from sources customers already trust. It is the difference between a brand that claims authority and one that has it.

That coverage now does double duty. The same publications that persuade a human customer are read, ranked and cited by Google and the AI engines your audience asks, ChatGPT, Gemini, Claude and Perplexity. Earned mentions and links are among the strongest signals telling those systems your brand is real, relevant and worth surfacing.

Done well, PR stops being a one-off press hit and becomes a compounding asset: a body of coverage that lifts your search rankings, feeds your GEO visibility, and gives every sales conversation the backing of names customers recognize.

What we handle

The full earned-media discipline.

A senior team that runs every part of a modern PR program, end to end.

Media relations

Real relationships with the journalists and outlets your customers read.

Journalist outreach

Targeted, personal pitches to the right reporters at the right moment.

Press release writing

Announcements written to be picked up, not ignored.

Story angles & pitching

Angles that give editors a reason to write about you.

Thought-leadership placement

Your point of view, placed where the industry is paying attention.

Executive bylines

Signed articles that build the personal authority of your leaders.

Original-research / data PR

Proprietary data and studies that the press wants to cite.

Link-earning campaigns

Editorial links from authoritative sites that lift search and GEO.

Brand-mention monitoring

Always-on tracking of where and how your brand shows up.

Reputation management

Shaping the narrative customers find when they look you up.

Source response (HARO-style)

Fast, expert responses to reporter queries that win quotes.

Digital newsroom

A press home that makes you easy for media to find and cover.

How we drive results

Coverage that holds up, and pays off.

We pursue placements that mean something to customers and to the algorithms that rank you.

Relevance over volume

We chase the outlets and journalists your customers actually trust, not a long list of low-value hits.

Built to compound

Earned coverage and links feed your SEO and GEO, so PR keeps working long after the story runs.

Senior hands, every pitch

Strategy and outreach run by the same senior people, no juniors learning on your brand.

Track record

Trusted by brands launching and scaling in the U.S., including BEHER and Elemental Astro.

Transparent dashboards tied to leads and revenue, not vanity metrics.

Explore more

Services that work alongside PR.

FAQ

Frequently asked questions

What is digital PR and how is it different from traditional PR?

Digital PR earns credible coverage and links that build online authority, the exact signals search and AI engines reward when deciding whom to cite. It is measured by visibility and authority, not just clippings.

How does PR help my SEO and AI visibility?

Earned mentions across reputable sites are a top driver of being recommended by AI engines and of ranking in search. Coverage makes you a name that appears across many independent sources, which is how AI decides whom to name.

Do you guarantee placements in specific publications?

No. Editorial coverage is earned, never bought or promised. We pitch credible, newsworthy angles and report transparently on what lands.

How long until PR shows results?

Coverage can begin within the first months, while the compounding authority benefit to your search and AI visibility builds over quarters. We tie reporting to visibility and authority, not vanity clip counts.

Is this available for both US and China?

Yes, run natively by a bilingual team. Engagements start at $2,500 per month, and a free Visibility and GEO Audit is the easiest place to begin.

Earn the coverage that makes customers trust you.

Get a personalized audit. We'll show where your brand is missing from the press and AI answers, and what earned authority could do for your pipeline.

Bilingual team · Reply within 1 business day · Engagements from $2,500/mo · Limited new clients each quarter