Insights
Insights
Playbooks for growth, search, AI and going global.
U.S. Growth
Get found, get trusted, get cited.
What actually moves the needle now, across search, AI answers, creators and PR.
U.S. Growth
Why GEO now matters more than SEO, and how to win both
Customers ask ChatGPT, Gemini and Perplexity before they Google you.
ReadU.S. Growth
The B2B growth engine: what actually fills the pipeline now
Verified prospect lists, GEO and digital PR, the stack that books meetings.
ReadU.S. Growth
The B2C growth playbook: search, AI, creators, and the data
How breakout consumer brands actually grew, and what to copy.
ReadU.S. Growth
How to get your brand cited by ChatGPT, Gemini and Perplexity
A practical AEO and GEO checklist for getting into AI answers.
ReadU.S. Growth
Why digital PR is the moat for SEO and GEO
Earned media is what teaches Google and AI to trust and cite you.
ReadU.S. Growth
DTC brand growth teardowns: how breakout brands scaled
Under the hood of breakout consumer brands: channels, creators, numbers.
ReadU.S. Growth
US local SEO: how to own Google Business Profile and the map pack
The ranking factors behind the local 3-pack, and how to win near-me searches.
ReadU.S. Growth
Google AI Overviews are eating your clicks. Here is what to do
Zero-click search is reshaping organic traffic. How to stay the source AI cites.
ReadU.S. Growth
The B2B ABM playbook: how to win named accounts in the US
Pick target accounts, map the buying committee, and run multi-channel plays.
ReadChina to Global · 出海
Build a brand, not a booth.
How Chinese manufacturers and brands win overseas, beyond crowded marketplaces.
New to going global? Start with the complete 2026 guide
China to Global · 出海
Alibaba and Made in China are too crowded. In 2026, build a brand.
Why marketplace arbitrage is dead, and how Labubu and Anker turned product into demand.
ReadChina to Global · 出海
The right way to run B2B exports from China
Beyond the platforms: brand, overseas PR, AI visibility, and a verified buyer list.
ReadChina to Global · 出海
The overseas middleman trap, and how to reach buyers directly
How exporters lose margin to agents, and the direct to buyer model that fixes it.
ReadChina to Global · 出海
The compliance traps that sink China exporters
CE, FDA, safety and platform policy mistakes, and how to clear them before you ship.
ReadChina to Global · 出海
Overseas warehousing and logistics traps
Dead stock, return black holes and last mile surprises, and how to protect margin.
ReadChina to Global · 出海
Independent site or marketplace: the real cost of DTC
What an owned DTC channel really costs versus platforms, and when each makes sense.
ReadChina to Global · 出海
Amazon account suspended? The recovery and prevention playbook
Why China seller accounts get suspended, and the Plan of Action that actually reinstates them.
ReadChina to Global · 出海
EU VAT and compliance traps every China exporter should map first
IOSS, OSS, EPR, GPSR and the customs realities behind selling into the EU.
ReadChina to Global · 出海
Going global with TikTok Shop: what works and what burns cash
The affiliate engine, content velocity, and the unit economics brands get wrong.
ReadChina to Global · 出海
Choosing your first overseas market: a 6-factor framework
Score markets on size, payments, logistics, competition, compliance and fit, then win one before you copy it.
ReadChina to Global · 出海
Launching a DTC site from zero: the complete guide
Build, payments, logistics and first traffic, with a 90-day rollout and budget split.
ReadChina to Global · 出海
Overseas influencer marketing: a zero-to-one playbook
Platforms, creator tiers, seeding and commissions, and honest ROI math.
ReadChina to Global · 出海
How your site gets recommended by Google and AI
SEO and GEO in practice, so search engines and AI cite and recommend you.
ReadChina to Global · 出海
Cross-border payments and chargebacks, explained
Channels, fraud control, FX and the compliance that protects your cash.
ReadChina to Global · 出海
How to earn PR and media coverage overseas
Earned media that teaches Google and AI to trust and cite you.
ReadChina to Global · 出海
DTC cold start: where your first customers come from
Seed channels, cheap PMF validation, and first order to repeat purchase.
ReadChina to Global · 出海
Choosing an overseas growth partner without getting burned
The common traps, the questions to ask, and why your data should stay yours.
ReadChina to Global · 出海
The complete 2026 guide to taking a China brand global
The full map: positioning, channels, brand, traffic, payments, and cold start to scale.
ReadChina to Global · 出海
Choosing your channel: Amazon vs DTC site vs TikTok Shop
Traffic, margin, control and risk compared, with a decision tree.
ReadChina to Global · 出海
Overseas paid ads: splitting budget across Google, Meta and TikTok
Each platform's job, funnel-based budget, and the ROAS that actually means profit.
ReadChina to Global · 出海
Localization: copy, visuals and the cultural traps
Why localization is not translation, and the per-market pitfalls that kill conversion.
ReadChina to Global · 出海
Trademarks and IP: protect before you get squatted
Registration paths, brand registry, and what to do when someone copies you.
ReadChina to Global · 出海
Building overseas customer service and returns that scale
Time zones, languages, reverse logistics, and turning support into repeat sales.
ReadChina to Global · 出海
Overseas analytics: GA4, attribution and the metrics that matter
Set up measurement that drives decisions, not vanity dashboards.
ReadChina to Global · 出海
Overseas retention: email, loyalty and owned audience
Win-back flows, loyalty, and the LTV math behind a durable DTC brand.
ReadChoosing & pricing
What overseas growth consulting actually costs
The four fee models, what drives price, and how to judge value versus cheap.
ReadChoosing & pricing
Why Ignite: a U.S. firm built to take China brands global
Who we are, who we serve, and the transparency behind the work.
ReadChoosing & pricing
DIY vs traditional agency vs Ignite: how to choose
An honest comparison across cost, control, expertise and risk.
ReadReference
The overseas growth & GEO glossary
SEO, GEO, AEO, DTC, private domain and more, defined simply.
ReadSee where customers are missing you, free.
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