Amazon account suspended: a recovery and prevention playbook

The email is unmistakable. "Your Amazon Seller account has been deactivated." Funds held. Listings dark. Inventory you already paid for sitting in a fulfillment center you can no longer access. For a China-based seller running multiple storefronts, this is not a minor compliance hiccup, it is a cash-flow event that can take a healthy business under in weeks. This guide is about doing the right things in the right order: reading what actually happened, writing an appeal that works, defending your money while you are down, and building the controls so you never read that email again.

First, a reframe that changes everything. Amazon is not punishing you for being Chinese, and it is not making a random decision. Its enforcement systems are built to protect the customer experience and the integrity of the marketplace, and they run mostly on automated signals reviewed by human investigators who see thousands of cases a week. A suspension is the system telling you that something in your operation tripped a rule. Your job is not to argue that the rule is unfair, and it is not to plead hardship. Your job is to figure out exactly which rule, prove you understand why it matters, and show what you have already changed. Sellers who internalize that framing get reinstated. Sellers who send angry, vague, or self-pitying emails do not.

A second reframe matters just as much: a suspension is rarely the real problem. It is a symptom of a structural one. Every seller who is wiped out by a single deactivation was, in truth, already over-exposed to one platform before the email arrived. So this guide treats the crisis on two timelines at once. The urgent timeline is the next 72 hours and the appeal. The important timeline is the 90 days after, when you decide whether to rebuild the same fragile machine or a sturdier one. Both deserve your attention, and we will keep returning to the second because that is where the lasting answer lives.

The first 72 hours: triage before you write a word

The single most expensive mistake is reacting to the headline instead of the body, and reacting fast instead of reacting correctly. A frantic appeal sent two hours after the email is almost always worse than a careful one sent two days later. Use the first stretch to diagnose, not to plead. Before you draft a single sentence, work through the triage below in order.

Hour 0 to 6: read the notice and freeze your reflexes

Open the deactivation notice and Account Health side by side and read both slowly, twice. Resist every urge to reply, to open a new account, to call a "reinstatement expert" who slid into your inbox, or to email Amazon to ask "why." None of those help, and several of them hurt. What you are looking for in this window is three facts, and nothing else: the scope of the action, the exact policy cited, and the category of problem. Write those three down before you do anything else.

Hour 6 to 24: assemble the evidence room

While the diagnosis settles, build a single folder (digital and shared with whoever helps you) holding everything an appeal might need: your business license, bank statements, recent utility bills, manufacturer invoices for the products in question, any safety or compliance certificates, and screenshots of the relevant Account Health pages with dates. You are not writing yet. You are making sure that when you write, every claim can be backed within minutes rather than days. Gaps you find here (an invoice that names a trading company instead of the factory, a utility bill in the wrong name) are exactly the gaps Amazon will find later, so flag them now.

Hour 24 to 72: diagnose the bucket, then draft

Only once scope, policy, and category are clear do you start drafting. Rushing past this step is why so many first appeals fail: they answer a problem the seller imagined rather than the one Amazon actually flagged. The three facts you wrote down in hour zero now become the spine of your Plan of Action.

Account-level versus ASIN-level

An ASIN-level suspension takes down one or a few listings. It is serious but contained, and the remedy is usually specific to that product: an invoice, a safety document, a corrected listing. An account-level deactivation freezes the whole seller account and your disbursements. The recovery path is fundamentally different, so never treat the two the same. Read the notice carefully to see whether Amazon names specific ASINs or the account as a whole, because a seller who writes an account-level appeal for an ASIN-level problem looks like someone who did not read the notice, which is the worst first impression you can make.

The exact policy cited

Amazon almost always quotes the policy section. "Section 3" of the Business Solutions Agreement is the catch-all the platform uses when it believes the account harms customers or other sellers, and it is deliberately broad. Other notices cite specific programs: inauthentic complaints, used-sold-as-new, intellectual property infringement, restricted products, or product safety. The named policy is your map. If you appeal the wrong root cause, you will be rejected no matter how polished the writing is. When the notice is vague (and Section 3 notices often are), your job is to infer the most likely true cause from your own recent Account Health history rather than guessing optimistically.

Performance versus product versus identity

Suspensions cluster into three buckets, and the evidence each one demands is completely different. Performance issues (late shipment rate, order defect rate, cancellation rate) are fixed with operational data and process changes. Product issues (authenticity, safety, intellectual property) are fixed with documents that prove the supply chain. Identity and verification issues (related accounts, address or utility mismatches, failed video verification) are fixed by clarifying who you are and how your entities relate. Diagnose which bucket you are in before writing, because pulling the wrong evidence wastes the one clean first impression you get.

The real triggers, and why China sellers hit them more often

Most suspensions are not mysterious. They come from a short list of triggers, and several of them are structurally more likely for a seller operating several stores from China. Understanding the mechanism behind each one is what lets you write a credible appeal and, more importantly, prevent the next one.

Related-account links

This is the trigger that catches experienced sellers off guard, and it is the one most specific to the multi-store operator. Amazon's policy permits multiple selling accounts only when there is a legitimate business need, and it links accounts through a wide net of signals: the same registered address, the same bank or payment account, the same beneficial owner, the same device or browser fingerprint, the same office IP, the same phone number, even the same product images or supplier invoices. When one account is suspended for a serious violation, linked accounts can fall in a chain reaction within hours. For a China seller running five storefronts from one office on shared computers, the linking risk is real and self-inflicted. The fix is structural and must happen before trouble starts: separate legal entities, separate bank accounts, separate physical operations, and clean device hygiene per account.

IP, VAT, and entity mismatches

Verification failures are quietly one of the largest causes of frozen accounts, and they are almost entirely preventable. A company name on your Amazon account that does not match the name on your bank statement, a utility bill in a different person's name, a VAT number that does not reconcile with the registered entity, or a video verification where the person on camera cannot explain the business, all of these stall reinstatement and sometimes trigger the freeze in the first place. China sellers often use agents, nominee names, borrowed identities, or hastily registered entities, and those shortcuts surface at exactly the worst moment. The deeper problem is that once you have lied about identity at registration, every later document either contradicts the lie or extends it, and there is no clean appeal from that position.

Dropshipping done the wrong way

Amazon allows dropshipping only if you are the seller of record on every document and the customer never sees another retailer's branding. Sellers who fulfill orders by buying from another marketplace and shipping in that retailer's box are violating policy, and the trail (a packing slip with a different company name) is trivial for Amazon to detect through customer complaints. This is a fast route to deactivation, and because the underlying model itself violates policy, the appeal is hard: you cannot credibly promise to keep doing the thing differently when the thing is the problem.

Review manipulation

Incentivized reviews, review groups on social apps, inserts that offer a gift card for a five-star rating, and services that promise verified reviews are all violations, and they leave fingerprints Amazon is very good at reading: clustered review timing, overlapping reviewer accounts, prose that pattern-matches to known networks. This is one of the most common and most damaging triggers for China sellers because the practice is widely marketed inside seller communities as normal. It is not. A review-manipulation suspension is hard to reverse precisely because Amazon treats it as deliberate, and a deliberate violation is far harder to appeal than an honest operational mistake.

Product safety and authenticity complaints

A cluster of "item not as described," "inauthentic," or safety complaints (a battery that overheats, a charger that melts, a product that injures a child) can trigger an immediate freeze. Authenticity complaints require documentary proof of a legitimate supply chain. Safety complaints require evidence the product meets the relevant standard. Neither can be talked away, and both reward sellers who kept clean manufacturer paperwork from day one. The seller who has to chase a factory for a real invoice after the freeze has already lost a week they did not have.

How common is each trigger, and how hard is it to come back?

No outside party knows Amazon's exact internal numbers, so treat the table below as an illustrative ranking drawn from common patterns we see among China-based sellers, not as official statistics. It is meant to help you judge where your own risk concentrates, not to quote as fact.

The pattern worth noticing: the triggers that are easiest to recover from (performance, identity) are the ones rooted in honest operational gaps, and the hardest (review manipulation, related accounts) are the ones rooted in deliberate shortcuts. That is not a coincidence. Amazon forgives mistakes far more readily than it forgives manipulation.

A suspension is the system telling you which rule you tripped. Your job is not to argue the rule is unfair, it is to prove you understand why it exists and what you have already changed.

The Plan of Action that actually reinstates

Amazon does not want an apology and it does not want a promise. It wants a Plan of Action (POA): a structured document with three parts that proves you have diagnosed the problem at its source and fixed it at the system level. Get the structure wrong and even a true story gets rejected. Get the structure right and even a serious violation often becomes recoverable, because reviewers are looking for evidence that you understand cause, effect, and prevention.

Part one, root cause

State plainly and specifically what went wrong from the customer's point of view. Not "we had some issues," but "three customers received units with a manufacturing defect in the charging port because our incoming-inspection process sampled only 2% of each batch." A precise root cause signals that you actually investigated rather than guessing. Vague root causes are the number one reason appeals fail, because a reviewer cannot trust a fix when you have not convinced them you understand the break. If there are multiple causes, list them all; pretending there was only one when there were three reads as evasion.

Part two, corrective action

Describe what you have already done to fix the specific instances. Past tense, concrete, verifiable. Removed the defective ASIN. Refunded affected customers. Recalled the remaining batch from the fulfillment center. Replaced the supplier. The corrective action should map directly to each root cause you listed, one to one, so the reviewer can trace cause to remedy without effort. Anything written in the future tense ("we will refund") belongs in part three, not here; corrective action is what is already done.

Part three, preventive action

Describe the systemic changes that make recurrence impossible, not just unlikely. New incoming-inspection standard at 100% for this product category. A named person now responsible for Account Health, reviewing it daily. A weekly listing audit against policy. A supplier contract that requires compliance documentation before any purchase order ships. The preventive section is where reviewers decide whether to trust you again, so it must read like a process with owners and cadences, not a wish. The strongest preventive sections name the person, the frequency, and the trigger that would catch the problem earlier next time.

Evidence requirements

Claims without evidence are noise. Match each statement to a document Amazon can verify:

• Authenticity complaints: supplier invoices on the supplier's letterhead, dated within the relevant window, showing quantities that cover your sales, with the supplier's contact details legible. Order confirmations and receipts are not enough.
• Safety complaints: the relevant test report or certificate (for example a compliance certificate or lab report) tied to the exact product and model, plus evidence of any recall or removal you performed.
• Identity and related accounts: business license, bank statement, and utility documents whose names reconcile, plus a clear written explanation of any legitimate relationship between your entities.
• Performance metrics: the operational data and the dated changes you made to your fulfillment or sourcing process, so the improvement is traceable to a specific action.

Redact nothing that Amazon needs to verify the document, and never alter an invoice. Doctored documents are detected and they convert a recoverable suspension into a permanent ban. If your real invoices are weak because you bought through a trading company, the honest move is to get a proper invoice from the actual manufacturer, not to edit a PDF. This single discipline, never faking a document, is the difference between a hard week and a dead business.

A short before-and-after of POA language

The gap between a rejected appeal and an accepted one is usually language, not facts. The table below contrasts the weak version most sellers write with the version that earns a second look. The facts are the same; the credibility is not.

A worked scenario: the overheating charger

Abstract advice is easy to nod along to and hard to apply. So walk through a realistic case. A seller we will call the founder of a small electronics brand wakes to an account-level deactivation citing product safety after four customers reported that a phone charger ran hot. Disbursements of roughly forty thousand dollars are held, and about three thousand units sit in the fulfillment network.

The wrong move, which the founder almost makes, is to reply within the hour: "Our chargers are safe and certified, please reinstate." That answer fails because it argues instead of diagnosing, offers no evidence, and proposes no prevention. Instead, over the first two days, the founder does the triage. Scope: account-level. Policy: product safety. Bucket: product. Then the evidence room: the factory's test report, the bill of materials, the batch numbers of the affected units, and the dates of each complaint.

The POA writes itself once the diagnosis is honest. Root cause: a single production batch used an out-of-spec component in the charging circuit, and incoming inspection sampled too few units to catch it. Corrective action, already done: the affected batch identified by serial range, those units removed from sale, affected customers refunded and warned, the supplier put on notice. Preventive action: 100% electrical-safety testing for this category, a new supplier agreement requiring per-batch test certificates before shipment, and a named engineer who signs off on each batch. Evidence attached: the lab report tied to the exact model, the corrected inspection standard, and the supplier's new commitment in writing. That appeal has a real chance, because it reads like a company that found the break and closed it, not one hoping to be believed.

The special case: a related-account suspension

Because related-account links are the trigger that hits multi-store China sellers hardest, the appeal deserves its own treatment. When Amazon deactivates an account "for being related to another account that does not comply with our policies," it is not asking you to fix a product or a metric. It is asking one question: is the relationship legitimate, and is the offending account something you can resolve or distance yourself from?

There are two honest paths, and you must pick the true one. If both accounts are genuinely yours and were opened for a real, documented business reason (for example, distinct brands sold under separate entities), your appeal explains that relationship plainly, provides the documents that show each account is a properly constituted business, and demonstrates that the policy issue on the linked account has been or will be corrected. If the linked account is not one you can or should defend, the path is disassociation: you show, with evidence, that your account is operationally and legally separate, and that the link Amazon detected (a shared address from an old freight forwarder, a former employee, a service provider, a recycled IP) no longer applies. What you must never do is invent a story. Reviewers see thousands of related-account appeals, and a fabricated separation is transparent. The reason clean entity hygiene matters so much is that it is the only thing that makes either path credible when you need it.

Why the link existed in the first place

It is worth naming the usual culprits, because they are mundane and avoidable: logging into two accounts from the same laptop or office network, paying two stores from one bank account, reusing a freight forwarder's address as your "business address," sharing product photos across stores, or letting a service provider who manages many sellers touch your account from their shared environment. Each of these is a thread Amazon can pull. The lesson is not paranoia, it is hygiene: if you genuinely run multiple accounts, they must be genuinely separate in every operational detail, not just on paper.

What NOT to do

The mistakes that turn a temporary problem into a permanent one are predictable, and almost all of them come from panic rather than ignorance.

• Do not fire off multiple appeals. Sending three POAs in two days does not show urgency, it tells the reviewer you do not have a real plan and are spraying. Submit one well-built appeal, then wait the stated review window before following up.
• Do not buy "guaranteed reinstatement" services. Anyone promising a guaranteed outcome, or claiming an inside contact at Amazon, is selling a fantasy at best and an account-ending risk at worst. There is no back door, and "service providers" who log into your account can themselves create a related-account problem.
• Do not open a new account to escape. Registering a fresh account while suspended is itself a violation, and Amazon's linking systems will find it, taking down the new account and hardening the case against the old one.
• Do not submit fabricated or edited documents. This is the single fastest way to convert "deactivated" into "permanently closed." An edited invoice cannot be un-sent.
• Do not argue or threaten. Emotional, legalistic, or accusatory language gets appeals deprioritized. Calm, specific, and accountable wins.
• Do not go silent on the rest of your operation. A second violation anywhere in your portfolio while one appeal is open hardens Amazon's view of you as a pattern risk.

What happens after you submit, and how to escalate

Submitting the Plan of Action is the start of a process, not the end. Knowing the rhythm keeps you from making the panicked mistakes that sink appeals.

• Wait the stated window. Amazon gives a review timeframe in the acknowledgement. Resist the urge to resubmit inside it. If the deadline passes with no response, one polite follow-up referencing your case ID is appropriate, not a fresh appeal.
• Read a rejection as feedback, not a verdict. A "we do not have enough information to reinstate" reply almost always points, even obliquely, at the gap. Re-read it against your three sections. Usually the root cause was too vague, or a piece of evidence was missing or unverifiable. Fix that one thing and resubmit a tightened version. Do not simply send the same document again.
• Know the escalation ladder exists. If repeated, well-built appeals stall, sellers can escalate through the executive-contact route Amazon publishes for unresolved cases, and accounts in eligible regions can request review by the independent body that handles disputes between Amazon and EU sellers. These are last resorts after a genuine, evidence-backed appeal, not shortcuts to skip the work.
• Keep operating everything else cleanly. A second violation anywhere in your portfolio while one appeal is open hardens Amazon's view of you as a pattern risk. Tighten every account, not just the suspended one.

A realistic timeline

Sellers torture themselves with the uncertainty, so it helps to hold a rough map in your head. The ranges below are illustrative and typical, not guarantees: every case differs, and complex related-account or safety cases can run far longer.

1. Days 0 to 3: triage, evidence room, first POA submitted. Resist sending anything before the diagnosis is solid.
2. Days 3 to 14: first review window. Many straightforward cases resolve here, in either direction. No news is normal, not a verdict.
3. Days 14 to 45: if rejected, a tightened resubmission addressing the specific gap. This is where most reinstatements actually happen for sellers who got the structure wrong the first time.
4. Day 45 and beyond: escalation routes for genuinely stalled cases. By now the financial defense below has become the more urgent workstream.

Defending inventory and cash flow while you are down

Reinstatement can take days or many weeks, and during that time two assets are exposed: your stranded inventory and your withheld funds. Treat the financial defense as a parallel workstream, not an afterthought. The seller who only works the appeal and ignores the money often wins the appeal and still loses the business, because the cash ran out first.

• Map your exposure first. How much capital is sitting in held disbursements, and how much in units inside the fulfillment network? Put real numbers on it so you can make decisions instead of panicking.
• Protect the inventory. Long-term storage fees keep accruing on stranded stock, and some inventory may be eligible for removal or disposal orders even on a restricted account. Understand which actions remain available to you and avoid letting fees quietly eat the value of the goods.
• Stabilize cash flow. If a meaningful share of your working capital is frozen, talk to your suppliers about terms before you miss a payment, and slow non-essential spend. The goal is to survive the review window without a second crisis.
• Do not depend on a single account or a single channel. The sellers who weather a suspension calmly are the ones who already had revenue elsewhere, on their own store, on other marketplaces, or through wholesale, so a freeze is a setback rather than an extinction event.

Putting numbers on the exposure

The following is an illustrative example, not a forecast, but it makes the stakes concrete for a mid-sized seller. Seeing the money laid out is often what finally convinces a founder to diversify.

This is also the moment to confront the structural fragility a suspension exposes. If one platform freeze can end your business, you were never diversified. We have written before about the true cost of relying on platforms versus building direct channels, about building a brand instead of renting attention on marketplaces, and about the wider middleman traps that quietly drain overseas margins. The strongest answer to platform risk is not a better appeal, it is owning more of your demand.

A prevention checklist for multi-account sellers

The cheapest suspension is the one that never happens. If you run multiple accounts and storefronts, build these controls now, while you are healthy, because every one of them is far easier to set up before a crisis than during one.

1. Separate everything that links accounts. Distinct legal entities, distinct bank and payment accounts, distinct registered addresses, distinct devices and networks per account. If you genuinely need multiple accounts, document the legitimate business reason before you open them.
2. Reconcile your identity documents. The entity name on Amazon, the bank, the utility bill, and the VAT registration must all agree. Fix any mismatch before Amazon asks.
3. Own your supply-chain paper trail. Keep dated manufacturer invoices and the relevant safety and compliance documents on file for every active ASIN, so you can answer an authenticity or safety complaint within hours, not weeks.
4. Kill review manipulation entirely. No review groups, no incentive inserts, no paid review services. Remove inserts that ask for a specific rating. The short-term lift is never worth the account.
5. Watch Account Health daily. Assign one named person to review it every day and act on the first warning, not the deactivation. Most suspensions are preceded by signals you can see.
6. Keep a recovery file ready. A simple template for a Plan of Action, a folder of current invoices and certificates, and contact details for your suppliers, assembled now, turn a panic into a process if the day ever comes.
7. Reduce single-platform dependence. Build at least one channel you control. An account freeze should dent revenue, not end the company.

Many of the same documentation and entity issues that cause suspensions also create broader export problems. If you sell across borders, it is worth reading our companion piece on the compliance traps that catch China exporters, because clean paperwork is the foundation for both reinstatement and growth.

Metrics and signals to watch every week

Most suspensions announce themselves before they arrive. The sellers who never get the email are the ones who treat a handful of metrics as a daily and weekly discipline rather than something to check after a scare. Build a simple dashboard, assign an owner, and act on yellow rather than waiting for red.

• Account Health Rating and policy violations. The single most important screen. Any new policy notification is a fire alarm, not a footnote.
• Order Defect Rate, Late Shipment Rate, Cancellation Rate. The performance trio. Watch the trend, not just the absolute number, because a rising line predicts trouble before a threshold is breached.
• Incoming complaint themes. Read the actual messages. A cluster of the same complaint (a part that breaks, a sizing problem) is a product issue forming, and product issues become suspensions.
• Verification and document expiries. Track when business licenses, certificates, and identity documents lapse, and renew before they do.
• Channel concentration. What share of revenue comes from one marketplace? If it is most of it, that number is your real risk metric, and the goal is to bring it down over time.
• Branded search and direct demand. Are people looking for you by name, off-platform? Rising branded demand is the clearest sign you are building something a freeze cannot erase.

The 90-day rebuild: turning the scare into a sturdier business

If the appeal is the urgent timeline, this is the important one, and it is where Ignite's work actually concentrates. Whether or not you get reinstated, the deactivation taught you a real lesson about exposure. The right response is not to rebuild the same single-channel machine, but a sturdier one over the next quarter.

Days 1 to 30: stabilize and stand up a channel you own

While the appeal runs, begin a direct channel you control: a real website that can take orders and capture demand, even a simple one. The point is not to replace the marketplace overnight, it is to have somewhere your customers can find and buy from you that no single platform can switch off. We cover the economics of this choice in our piece on the true cost of platforms versus direct channels.

Days 30 to 60: build the trust signals that travel

Overseas customers, and increasingly AI answer engines, believe third-party signals more than your own claims. Earned coverage, credible references, and a consistent brand presence make you legible to both. This is the moment to start the digital PR and visibility work that compounds, so that your demand is anchored to your brand rather than to one storefront. Our explainers on digital PR as a GEO moat and how to get cited by AI lay out the mechanics.

Days 60 to 90: make demand findable, by people and by AI

Finally, invest in being found on your own terms: search and AI visibility for the categories you sell in, so a customer who never knew your marketplace listing can still discover you. The shift from classic search to AI-mediated discovery changes the playbook, which is why it is worth understanding how GEO differs from SEO in 2026. A business that is findable by name, by category, and by AI is one that treats any single platform as a channel, not a lifeline.

Frequently asked questions

How long does Amazon reinstatement usually take?

It varies widely. Straightforward performance or identity cases can resolve within a couple of weeks of a well-built appeal, while review-manipulation and complex related-account cases can take much longer and sometimes do not reverse at all. Treat any timeline you hear as illustrative, not a promise, and never pay anyone who guarantees a specific date.

Can a permanently banned account ever come back?

A genuine permanent closure, especially one involving fraud or fabricated documents, is generally final, and that is exactly why you must never edit a document during an appeal. A first deactivation, by contrast, is usually recoverable if you diagnose honestly and submit a clean, evidence-backed Plan of Action. The distinction is why the worst thing you can do early is anything that looks deliberate.

Should I hire a reinstatement service?

Be very careful. Anyone guaranteeing a reinstatement or claiming an inside contact at Amazon should be treated as a red flag. Worse, a service that logs into your account from its own environment can create a related-account link that makes things harder. A genuine advisor helps you diagnose and structure the appeal, and keeps the account in your hands. That boundary is the whole point.

Will opening a second account help me keep selling?

No, and during a suspension it actively hurts. Opening a new account while one is deactivated is itself a violation, Amazon's linking systems are built to catch exactly this, and getting caught takes down the new account and hardens the case against the original. The honest path is the only durable one.

What is the most common reason appeals fail?

A vague root cause. Reviewers cannot trust a fix when they are not convinced you understand the break. The second most common reason is missing or unverifiable evidence, such as an order receipt offered where a manufacturer invoice was required. Both are fixable, which is why a rejection should be read as feedback rather than a final verdict.

How do I prove my products are authentic if I bought through a trading company?

You need an invoice from the actual manufacturer, on their letterhead, dated within the relevant window, covering at least the quantity you sold, with legible contact details. If your current paperwork only names a trading company, the honest move is to obtain a proper invoice from the factory, not to alter what you have. This is one of the strongest reasons to fix your sourcing documentation before you ever need it.

My funds are frozen and I owe my supplier. What do I do first?

Run the appeal and the financial defense in parallel. Map exactly how much is held and how much inventory is exposed, then talk to your supplier about terms before you miss a payment rather than after. Most suppliers will work with a customer who communicates early; few will work with one who simply goes quiet. The goal is to survive the review window without triggering a second crisis.

How do I make sure this never happens again?

Two things, in this order. First, the operational hygiene in the prevention checklist above: separation, reconciled identity, clean supply-chain paper, no review manipulation, daily Account Health monitoring. Second, and more durably, reduce your dependence on any single platform by building demand you own, so that even a worst-case freeze is a setback rather than the end. The first protects this account; the second protects the company.

Where Ignite fits, and where it doesn't

We want to be precise about how we help, because the reinstatement space is full of vendors who overpromise. Ignite is a U.S. consultancy with a bilingual team that advises on strategy and process. We help you read the notification correctly, diagnose the true root cause, structure a clear and honest Plan of Action, organize the evidence Amazon needs, and build the account-separation and monitoring controls that prevent a repeat.

To be clear about the boundary: we do not contact Amazon on your behalf, we do not contact your customers, and we do not submit appeals as you or pretend to be your company. That is your account and your relationship to own, and keeping it that way protects you. We also do not promise a reinstatement outcome, because no one credibly can. What we can do is make sure that when you submit, your appeal is built on a real diagnosis, backed by real evidence, and written the way Amazon's reviewers actually read. And beyond the immediate crisis, our larger work is the same as always: helping China brands build the brand authority, search and AI visibility, and direct demand that make any single platform less able to hold your business hostage.